Client work: custom tote bag
Client work: custom tote bag
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To encourage reusable bag use, I was commissioned to illustrate a custom design for an NYC-based business owner. At the time the city was enforcing a surcharge on plastic bag use, so this Filipino grocery store wanted to find a fun way to incorporate Filipino culture into a bag that their customers will love and use often.
To encourage reusable bag use, I was commissioned to illustrate a custom design for an NYC-based business owner. At the time the city was enforcing a surcharge on plastic bag use, so this Filipino grocery store wanted to find a fun way to incorporate Filipino culture into a bag that their customers will love and use often.
Client: Siriling Atin Food and Grocery
Skills: Illustration
Tools: Adobe Illustrator
Year: 2020
References to NYC
References to classic Filipino snacks and condiments
Colors
Colors
To express Filipino heritage into this design, I experimented with different values of hues of the Filipino flag: red, blue and yellow. The resulting colors are brighter making for a welcoming and energizing design that will appeal to a lot of people. The colors take a functional item and makes it fun and memorable.
To express Filipino heritage into this design, I experimented with different values of hues of the Filipino flag: red, blue and yellow. The resulting colors are brighter making for a welcoming and energizing design that will appeal to a lot of people. The colors take a functional item and makes it fun and memorable.
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